THE BARBERA FAMILY:
FIVE GENERATIONS OF HISTORY.
In 1888, Lorenzo Barbera and his brother Vincenzo established their farm just outside Palermo, mainly dedicated to the cultivation of olives and citrus fruits.
The Society of Sicilian Oil Producers, dedicated to high quality oil production and able to quickly tap into foreign markets, was founded a few years later in close partnership with the Florio family.
THE LONG-TERM VIEW OF MANFREDI SENIOR.
Manfredi Senior headed the company from 1910. He was a seasoned entrepreneur, capable of great innovations including, above all, the marketing of the world’s first glass-bottled oils, and the creation of unfiltered "must" oil, just as it comes out from the mill.
RENZINO,
A POET AMONGST THE OLIVES.
In the 60s, Manfredi Senior’s young son Lorenzo, known as Renzino, joined the company's management. A man with an eclectic and brilliant personality, he was a successful poet who never forgot his links with the land and its traditions, which are always a feature of his verses dedicated to his beloved Sicily.
Renzino also distinguished himself with future-oriented initiatives in marketing and company communication.
MANFREDI,
BARBERA INTO THE WORLD.
The company is currently led by Manfredi, Renzino’s son. Proud of his family’s exciting history, he is a scrupulous and creative ambassador for the best of Sicilian agricultural and manufacturing tradition. Manfredi is a Sicilian who belongs to the world, and counted among the leading experts in the olive oil sector.
His passion, intuition, hard work and knowledge are the main ingredients of his talent, which has allowed him to secure the worldwide success of our products.
